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Investing in Apple Stock (AAPL)


Apple Inc. is a world know-how firm that designs, manufactures, and sells smartphones, private computer systems, tablets, wearables and equipment. Apple Inc. is listed on the Nasdaq change below the ticker image, AAPL. A few of its primary merchandise embrace the iPhone, the Mac line of non-public computer systems and laptops, iPad, Apple Watch, and Apple TV. The corporate additionally has a fast-growing companies enterprise that features its iCloud cloud service, and its digital content material streaming companies comparable to Apple Music and Apple TV+, the latter launched in November 2019.

Apple’s inventory cut up 4-for-1 on August 31, 2020, the fifth cut up in the inventory’s historical past. On the day of the cut up, AAPL surged to hit a brand new document excessive (split-adjusted).

Apple faces quite a few opponents together with smartphone producers Samsung Electronics Co. Ltd. and LG Electronics Inc., laptop producers Lenovo Group Ltd. and Dell Applied sciences Inc. (DELL), streaming-content suppliers Spotify Know-how S.A. (SPOT) and Netflix Inc. (NFLX), and different know-how firms like Microsoft Corp. (MSFT), Alphabet Inc. (GOOGL), and Inc. (AMZN).

Key Takeaways

  • Apple Inc. (AAPL) sells smartphones, private computer systems, tablets, wearables and equipment, and companies.
  • iPhones are Apple’s greatest income by product, and the Americas is the biggest income generator amongst its geographic areas.
  • Apple’s companies enterprise generates the very best gross margins.
  • The corporate is regularly re-opening shops that had been briefly closed in response to the COVID-19 pandemic.

Apple’s Financials

Apple posted web earnings of $11.Three billion on income of $59.7 billion for Q3 of its 2020 fiscal 12 months (FY), which ended June 27, 2020. Apple refers to income as web gross sales in its experiences. Each web earnings and income rose through the quarter in comparison with the identical three-month interval a 12 months in the past. Internet earnings climbed 12.0% as income grew 10.9%.

It was a document quarter for Apple pushed by progress in each the Merchandise and Providers companies in addition to every of its geographic segments. Income for the Merchandise enterprise grew 9.8% in Q3 to comprise 78% of Apple’s whole Income. Amongst its merchandise, iPhones comprised 44% of whole income; adopted by Macs (12%); iPads (11%); and Wearables, Residence and Equipment (11%). Providers income grew 14.8%, comprising 22% of Apple’s whole income.

Apple has mounted a serious company technique to scale back its dependence on lower-margin {hardware} merchandise, which face slowing progress, whereas accelerating the expansion of its Providers enterprise, which has greater margins and a extra predictable, recurring income stream. Final 12 months was a landmark 12 months for Apple’s Providers choices, having launched Apple Arcade, Apple TV+, Apple Information+, and Apple Card.

The excessive margins in Apple’s Providers enterprise have continued to rise. Gross margin as a share of gross sales was 67.2% for Q3 FY 2020 in comparison with 64.1% in the year-ago quarter. Gross margin as a share of gross sales for Merchandise was simply 29.7% for Q3 versus 30.4% a 12 months in the past.

Apple’s Enterprise Segments

Apple gives a breakdown of income and working earnings for the next geographical segments: Americas; Europe; Higher China; Japan; and Remainder of Asia Pacific.

Whereas the U.S. continues to be the dominant market, Asia is quickly catching up. In Q3 FY 2020, markets in China, Japan and Asia Pacific contributed 36% of working earnings and 31% of income. That makes the Asia area dramatically extra necessary than Europe to Apple for progress and income.


The Americas section contains each North and South America. Income grew 7.8% throughout Q3 FY 2020 to $27.Zero billion, comprising about 45% of Apple’s whole income. Working earnings grew 7.1% to $8.Zero billion, comprising about 41% of the working earnings for all segments.


The Europe section contains European nations, in addition to India, the Center East and Africa. Income grew 18.9% throughout Q3 FY 2020 to $14.2 billion, comprising about 24% of Apple’s whole income. Working earnings grew 19.9% to $4.Four billion, comprising about 23% of mixed working earnings for all segments.

Higher China

The Higher China section contains China, Hong Kong, and Taiwan. Income grew 1.9% throughout Q3 FY 2020 to $9.Three billion, comprising about 16% of Apple’s whole income. Working earnings grew 6.0% to $3.Four billion, comprising about 18% of the mixed working earnings for all segments.


Income for the section grew 21.7% throughout Q3 FY 2020 to $5.Zero billion, comprising about 8% of Apple’s whole income. Working earnings grew 17.8% to $2.1 billion, comprising about 11% of the mixed working earnings for all segments.

Remainder of Asia Pacific

The Remainder of Asia Pacific section contains Australia and people Asian nations not included in the corporate’s different reportable geographic segments. Income for the section grew 17.0% throughout Q3 FY 2020 to $4.2 billion, comprising about 7% of Apple’s whole income. Working earnings grew 19.0% to $1.Four billion, comprising 7% of the mixed working earnings for all segments.

A be aware to readers that the mixed working earnings used in the section breakdowns above and in the pie charts was $19.Three billion in Q3 FY 2020. To reach at Apple’s decrease, reported consolidated working earnings of $13.1 billion for the quarter, Apple makes deductions for analysis and improvement bills and different company bills.

Apple’s Latest Developments

In its Q3 FY 2020 quarterly submitting, Apple stated that sure features of its enterprise continued to be adversely have an effect on by the COVID-19 pandemic. Lots of the firm’s shops remained briefly closed through the quarter and numerous its workers had been working remotely. Apple stated that it was regularly re-opening its workplaces and retail shops in accordance with native guidelines and rules.

Prime Three Particular person Insider Shareholders of Apple

Arthur Levinson

Arthur Levinson owns 1,133,283 shares of Apple inventory, representing 0.03% of all excellent shares. Levinson has been the chairman of the board of Apple since 2011, and a co-lead director since 2005, having initially joined in 2000. In his function as director, Levinson has served on all three board committees: audit and finance, nominating and company governance, and compensation.

Levinson is a former chairman of biotech firm Genentech Inc. and is founder and presently CEO of biotech firm Calico.

“Insider” refers to individuals in senior administration positions and members of the board of administrators, in addition to individuals or entities that personal greater than 10% of the corporate’s inventory. On this context, it has nothing to do with insider trading.

Tim Cook dinner

Tim Cook dinner owns 847,969 shares of Apple inventory, representing 0.02% of all excellent shares. Cook dinner rose to CEO of Apple in 2011 after the dying of founder and longtime CEO Steve Jobs. Cook dinner, who arrived at Apple in 1998, beforehand was chief working officer, accountable for all worldwide gross sales and operations.

Cook dinner additionally headed Apple’s Macintosh division and performed a key function in the continued improvement of strategic reseller and provider relationships. Previous to becoming a member of Apple, Cook dinner was Vice President for Company Supplies for Compaq, and Director of North American success for IBM. 

Al Gore

Al Gore owns 113,585 shares of Apple inventory, representing lower than 0.01% of all excellent shares. Gore was the Democratic Occasion’s nominee for president in the 2000 election, the 45th Vice President of the USA, and a U.S. Senator and Congressman from Tennessee. An investor, writer, and entrepreneur, Gore is the co-founder and Chairman of funding agency Technology Funding Administration, amongst different ventures.

A Nobel Prize laureate, Gore is also a number one environmental advocate and the founding father of The Local weather Actuality Venture. He joined Apple’s board of administrators in 2003. 

Prime Three Institutional Shareholders of Apple

Institutional traders personal nearly all of Apple shares at about 62% of shares excellent.

Vanguard Group Inc.

Vanguard Group owns 336.7 million shares of Apple, representing 7.8% of whole shares excellent, based on the corporate’s 13F submitting for the interval ending March 31, 2020. Vanguard is primarily a mutual fund and ETF administration firm with about $6.2 trillion in international property below administration (AUM).

The Vanguard S&P 500 ETF (VOO) is among the firm’s largest exchange-traded funds (ETFs) with about $150.5 billion in AUM. Apple is the second-largest holding, comprising 5.2% of the VOO portfolio.

BlackRock Inc.

BlackRock owns 274.7 million shares of Apple, representing 6.3% of whole shares excellent, based on the corporate’s 13F submitting as of March 31, 2020. BlackRock is primarily a mutual fund and ETF administration firm with roughly $6.47 trillion in AUM.

The iShares Core S&P 500 ETF (IVV) is amongst one in all BlackRock’s largest ETFs with roughly $197.6 billion in AUM. Apple is the second-largest holding, comprising 6.0% of the IVV portfolio.

Berkshire Hathaway Inc.

Berkshire Hathaway owns 245.2 million shares of Apple, representing 5.7% of whole shares excellent, based on the corporate’s 13F submitting as of March 31, 2020. Led by billionaire investor Warren Buffett, Berkshire Hathaway is a diversified holding firm with investments in a broad vary of industries together with insurance coverage, railroads, gasoline and electrical utilities, and extra.

The corporate, whose market cap is $447.2 billion, additionally holds a large portfolio of fairness securities valued at tons of of billions of {dollars}.

Corporations Owned by Apple

In latest months, Apple has made a higher-than-usual variety of acquisitions, together with the favored climate app named Darkish Sky. The corporate additionally could spend $100 million to buy digital actuality streaming service NextVR. Beneath, we glance in extra element at 5 of Apple’s most necessary acquisitions. The corporate doesn’t present a breakdown of how a lot revenue or income every acquisition presently contributes.

Beats Electronics and Beats Music

  • Kind of Enterprise: Audio merchandise
  • Acquisition worth: $Three billion
  • Date bought: August 1, 2014

Apple’s largest acquisition to this point is the $Three billion buy in money and inventory of audio merchandise maker Beats Electronics and its streaming service, Beats Music. Beats Electronics was based in 2006 by music producer and rapper Dr. Dre and document govt Jimmy Iovine and launched its first headphones in 2008. The acquisition has allowed Apple to promote the Beats line of headphones in its retail shops and likewise with resellers. On the time of the acquisition, Beats was an impartial firm with minority stakeholders together with Dr. Dre, Iovine, and personal fairness agency Carlyle Group.

Apple used a number of parts of Beats Music to assist construct its Apple Music streaming service. Beats Music was shut in 2015 and its subscribers had been transferred to Apple. Apple has been aggressive about making Beats Electronics merchandise a key a part of the corporate’s choices, together with its Beats-branded headphones, earphones, and audio system.

Siri Inc.

  • Kind of Enterprise: Voice-activated private assistant know-how
  • Acquisition worth: Estimated greater than $200 million
  • Date bought: April 28, 2010

SRI Worldwide Synthetic Intelligence Middle initially developed Siri in conjunction with Nuance Communications, an organization centered on speech know-how. SRI Worldwide spun off Siri as an impartial firm in 2008. Early on, Siri was developed as a person app for use for on a regular basis duties like reserving reservations at eating places, getting climate experiences, or shopping for tickets to a sports activities occasion. Apple built-in the voice-activated know-how into its early iPhone fashions. Siri know-how is now used on many Apple merchandise, together with the iPhone, Apple Watch, Mac PCs and Apple TV. Siri displays Apple’s technique of buying a tech firm for a particular know-how, then integrating that know-how into its current merchandise.


  • Kind of Enterprise: Music identifier app
  • Acquisition worth: Estimated $400 million
  • Date bought: September 24, 2018 

Based as Shazam Leisure Restricted in 1999, Shazam is the corporate behind the namesake music identifier app. Apple accomplished its buy of Shazam in 2018 for an estimated $400 million with the purpose of integrating the know-how into iPhones and different sensible units. Though Apple already had a music figuring out system constructed into Siri, Shazam’s was thought to be extra strong. The corporate introduced that it could take away ads from all tiers of Shazam service, relying as a substitute on income generated from track purchases made via the app. 

NeXT Software program

  • Kind of Enterprise: {Hardware} and software program developer
  • Acquisition worth: $400 million
  • Date bought: December 20, 1996

Based in 1985 by Apple co-founder Steve Jobs throughout a interval in which he had been compelled out of Apple, NeXT developed {hardware} and software program platforms. The corporate was maybe greatest recognized for its NeXT laptop, constructed for greater training and enterprise use. Apple introduced the settlement to accumulate NeXT in December of 1996, which was adopted by Jobs’ return to the corporate as CEO. For roughly twenty years, NeXT remained the most costly acquisition for Apple, however its know-how performed a key function in the event of Apple merchandise.


  • Kind of Enterprise: Laptop safety and contact management software program
  • Acquisition worth: $356 million
  • Date bought: July 27, 2012

AuthenTec Inc. was based in 1998 as a spin-off of Harris Corp. (then referred to as Harris Semiconductor). On the time of its acquisition by Apple in 2012, AuthenTec held roughly 200 patents in a mess of laptop and know-how safety purposes and merchandise. A type of turned out to be essentially the most helpful to Apple, and the one which the tech big would combine into an enormous array of its units: its biometric safety instrument. That instrument would later develop into Apple’s Contact ID. This know-how now permits customers to unlock iPhones and different units with the contact of a finger. As with many different Apple acquisitions, AuthenTec’s merchandise have been built-in in Apple’s current choices as added options.

Apple’s Stock Cut up Historical past

AAPL Stock Splits
Date Cut up Ratio
6/16/1987 2 for 1
6/21/2000 2 for 1
2/28/2005 2 for 1
6/9/2014 7 for 1
8/31/2020 Four for 1

ETFs With Main Holdings of Apple Stock

ETFs Holding AAPL
Ticker ETF Title AAPL Weighting
XLK Know-how Choose Sector SPDR Fund 25.32%
VGT Vanguard Data Know-how ETF 23.44%
FTEC Constancy MSCI Data Know-how Index ETF 23.33%
IYW iShares U.S. Know-how ETF 22.22%
IXN iShares International Tech ETF Know-how Equities 20.39%
HLAL Wahed FTSE USA Shariah ETF 19.86%
JKD iShares Morningstar Giant-Cap ETF 19.84%
HIPR Direxion Excessive Progress ETF 17.57%
JOYY Infusive Compounding International Equities ETF 15.12%
QYLD International X NASDAQ 100 Lined Name ETF 14.74%

How Apple Studies Range & Inclusiveness

As a part of our effort to enhance the attention of the significance of variety in firms, we provide traders a glimpse into the transparency of Apple and its dedication to variety, inclusiveness, and social accountability. We examined the info Apple releases to point out you the way it experiences the range of its board and workforce to assist readers make educated buying and investing selections.

Beneath is a desk of potential variety measurements. It exhibits whether or not Apple discloses its information in regards to the variety of its board of administrators, C-Suite, basic administration, and workers total, as is marked with a ✔. It additionally exhibits whether or not Apple breaks down these experiences to disclose the range of itself by race, gender, capability, veteran standing, and membership in the LGBTQ+ group.

Apple Range & Inclusiveness Reporting
  Race Gender Potential Veteran Standing Sexual Orientation
Board of Administrators          
Basic Administration ✔ (U.S. Solely)      
Staff ✔ (U.S. Solely)      

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